# Marketing Tip **URL:** \ **Category:** Improvement Ideas\ **Created:** [December 14, 2018, 7:33pm UTC](https://librepcb.discourse.group/t/marketing-tip/39 "2018-12-14T19:33:32Z")\ **Posts on this page:** 3\ **Page:** 1
**Author:** ![import](https://avatars.discourse-cdn.com/v4/letter/i/4da419/32.png) [@import](https://librepcb.discourse.group/u/import)\ **Post date:** [December 14, 2018, 7:33pm UTC](https://librepcb.discourse.group/t/marketing-tip/39/1 "2018-12-14T19:33:32Z")
_From @ouabache on Wed Nov 07 2018 16:35:06 GMT+0000 (UTC)_ One problem that Kicad has is that there are a lot of videos and app notes out there showing how to use it. This is great until they do a new release and most of them are obsolete but still show up in search results. Ubuntu does lots of releases and tags every new one with a nickname. If you google “ubuntu bionic beaver” your results will only pertain to that release. I would suggest the LibrePCB adopt a similar strategy and include a nickname along with every release to act as a keyword for searches. Promote this when you have a first release and it will save you a lot of trouble when Rev 2 comes along. GIven LibrePCB’s origin I would suggest that you use the names of Swiss mountains for your nicknames. _Copied from original issue: [https://github.com/LibrePCB/librepcb-rfcs/issues/37](https://github.com/LibrePCB/librepcb-rfcs/issues/37)_ ---
**Author:** ![import](https://avatars.discourse-cdn.com/v4/letter/i/4da419/32.png) [@import](https://librepcb.discourse.group/u/import)\ **Post date:** [December 14, 2018, 7:33pm UTC](https://librepcb.discourse.group/t/marketing-tip/39/2 "2018-12-14T19:33:33Z")
_From @rnestler on Thu Nov 08 2018 14:17:22 GMT+0000 (UTC)_ \> GIven LibrePCB’s origin I would suggest that you use the names of Swiss mountains for your nicknames. Like almost every Swiss company I know does for their internal project names 😉 Nevertheless, I like the idea. ---
**Author:** ![import](https://avatars.discourse-cdn.com/v4/letter/i/4da419/32.png) [@import](https://librepcb.discourse.group/u/import)\ **Post date:** [December 14, 2018, 7:33pm UTC](https://librepcb.discourse.group/t/marketing-tip/39/3 "2018-12-14T19:33:33Z")
_From @ubruhin on Sat Nov 10 2018 21:07:44 GMT+0000 (UTC)_ Hmm the idea is interesting, but to be honest, I’m not sure what I should think about it 😉 > Ubuntu does lots of releases and tags every new one with a nickname. If you google “ubuntu bionic beaver” your results will only pertain to that release. True, but I always have the opposite problem - If I read something about e.g. Ubuntu Bionic Beaver, I’m never sure which version it is. Is it 17.10? 18.04? 18.10? But if the version number is written, I know which one is meant 😉